June 6, 2008
MEDC e-Marketing RFP
To: Interested Parties
You are invited to submit a proposal to the Michigan Economic Development Corporation (MEDC) in response to the following Request for Proposal (RFP).
The purpose of this RFP is to obtain quotations for the Michigan Economic Development Corporation, to develop and execute both travel leisure and business e-Marketing campaigns and promotions.
The MEDC, Travel Michigan is the official state agency responsible for promoting state travel and tourism for the purpose of economic development and jobs creation. Travel Michigan accomplishes this goal through a multimedia marketing approach that includes television, print, email, and Web-based marketing. All marketing efforts point potential travelers to our Web site (www.michigan.org).
The MEDC also promotes a national campaign designed to change the perception of Michigan as a place that nurtures high-tech business growth among C-level business executives in life sciences, information technology and advanced manufacturing as well as site selection consultants. A Web site has been created to support the business attraction and marketing campaign (www.MichiganAdvantage.org).
Your proposal must meet the requirements outlined in the RFP. To be considered, the MEDC, Contracts and Grants Unit must receive seven (7) copies and one electronic version of your complete proposal by 5:00 p.m. on July 7, 2008.
Prospective bidders are invited to submit questions per the instructions in the RFP. E-mailed questions must be received no later than 5:00 p.m. on June 13, 2008. All qualifying questions and their responses will be posted on-line by the close of business on June 20, 2008.
Please pay close attention to all dates and times associated with this RFP.
Related Resources
Michigan Economic Development Corporation
Contracts and Grants Unit
Follow this link to view the MEDC e-Marketing RFP (pdf format).
Follow this link to view the Q & A document related to this RFP (pdf format).