The current business marketing campaign is entitled The Upper Hand and features Michigan-born actor Jeff Daniels introducing a wide range of success stories about Michigan businesspeople and the industries they represent. The campaign consists of television and print advertisements, radio spots, printed materials and a Web site, www.michiganadvantage.org.
This PDF file illustrates our 2009 Business Marketing media plan.
If you have questions about the Upper Hand campaign please contact us.
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